In 2026 we want to offer some discerning NZ companies the opportunity to reach the vast BHN audience.
In 2025 we had 13 million views combined across all our platforms to approximately 500,000 Kiwi’s a month. You can check out a summary of 2025 numbers here.
We grew exponentially in 2025 and by the end of the year we were getting approximately 2 million views a month, marry that over to 2026 we could expect to see over 20 million views this year.
Looking at the last election year, we also got approximately three quarters of our views in Q4 so the numbers for 2026 could be stratospheric in the second half of the year.
Respectfully to our mainstream media colleagues, NZ is not yet using the advertising space in podcasting correctly, there is much international research that informs the way the US does podcast advertising that no one in NZ is doing effectively...until now.
Research shows that...
Podcasts listeners are an affluent, educated, and intelligent audience. They are a great audience to have as customers.
Podcast advertising agency Midroll surveyed 300,000 listeners and found that 63% of people bought something a host had promoted on their show.
Hawke Media also reported: When asked if advertising within podcasts had affected their behaviour, 71 percent said they’d visited a sponsor’s website, while 62 percent said they’d considered that new product or service. 78 percent agreed (and 21 percent agreed strongly) that their opinion of a company is more positive when they hear it mentioned in one of the podcasts they regularly enjoy.
A spend with our mainstream counterparts will get you a radio advertising package dressed up as a digital package, we want businesses to understand that podcast advertising is a powerful tool to help businesses reach an audience and we are confident that working with BHN, your ROI will speak for itself.
As an advertiser you have three opportunities with BHN
Sponsorship
Advertising
Patreon
Sponsorship acknowledges the business in 100% of the videos either as a spoken credit, or embedded logo.
Advertising is a host spoken credit in all the live streams, and in one quarter of all the clips as either a spoken credit, or embedded logo.
Patreon is an opportunity for a business who wants to support the kaupapa of what BHN does, and still reach our audience, for $500 a month you get a Patreon title page in the end credits along with some exclusive Patreon benefits. This Patreon is available to a maximum of two businesses at any one time.
BHN is proudly a progressive set of podcasts, we will only work with businesses who align with us ideologically, in saying that compared to advertising to half a million radio listeners we are simply the best bang for your buck you will get in NZ media right now.
We have several other opportunities in 2026, that we need to keep our powder dry on, that will grow our reach further and will likely see collaboration with some mainstream news media companies as well.
To find out more please contact us at advertising@bhn.nz whether you want to support the kaupapa, reach our audience, or likely both.
